Playtech is on of the top providers of game software in the industry. The company started the year 1999 in Estonia. The founders were entrepreneurs from casino, software engineering and media industries and the company got it’s headquarters on the Isle of Man. In 2001 the founders had made everything ready with market analysis and defined their product and they now got their first casino license. Since the start Playtech has developed their portfolio by adding more and more products Today they offer Live Casino, Bingo, poker and also some land-based offers. The product in their portfolio that has been the best product has always been the different casino parts.
Vision
Playtech has always had a vision that the players and users are the most important thing and that they have to be satisfied. Their main goal is to produce product with high quality that both the players and their clients requests. In their portfolio they have also produced some progressive jackpots. Therefore they offer everything that most clients wants and have gotten a great reputation. The company has over 3600 employees in twelve different countries. Two-thirds of the employees works with research and development of their current and future gaming technologies. To be able to develop the platforms and content for their products they have also some people that works with marketing, hosting and CRM service.
Several ways
Playtech has chosen to offer their product both as a downloadable program on the users computers and also as a client directly in the web browsers. The platform they offer their customers is a complete solution that will be moveable when or if their partners want to move into new markets and channels. They have also focused a lot on their technological development and that is to optimize their offers to mobile devices. The game developer is one of the leaders in the industry and they want to follow what the future wants and right now that is to optimize everything for the technical development. To be able to play right away in your phone is something that many players want and the game developer among with the other leading developers has answered there request.
Big step 2006
2006 the company took a big decision and they took a step into the London AIM. They got successfully listed and officially a public company. The company itself says that it is one of their most important moments in the companies history. This year is important since they also opened up their offices in Bulgaria. They kept growing by creating a sports betting product and also began to compete in the markets in Italy, Spain, Estonia and Serbia. By launching new products and getting in to new markets Playtech became one of the best developers in the industry. Ever since the start they had a goal to become the leading company in the business and when you read about their history we couldn’t say anything else more then that they certainly are reaching for that goal every day.
Forward
The next step was in 2010, when many acquisitions and integrations made them a leading provider for multi-channel gaming solutions. Some of the companies that Playtech invested in are:
- Virtue Fusion, the biggest bingo provider in the UK
- Ash Gaming, Best-of-breed games creator
- Mobenga, leading mobile gaming enabler
- Intelligence Gaming, leading provider of management systems
- GTS, leading games aggregator
- PTTS, affiliate marketing specialist
With all of these acquisitions and integrations they got the hold of some of the best companies in the market which of course made their company even stronger. Now they have licenses from all of the companies allowing them to connect their online and retail operations. Which is really showing how much they want to be the leading developer in the industry.
Like a fairytale
The fairytale story doesn’t end and in 2012 Playtech success once again was acknowledged. They company got listed on London’s Main Market and made a acquisition of UK’s leading sports betting provider Geneity. Thanks to their innovative thinking and solutions they have grown to become one of the world’s leading suppliers of online gaming software. 2016 they bought the Swedish game developer Quickspin which made their portfolio and competence even larger. We can only believe that they will continuing to their ultimate goal in becoming the leader in the game industry.