The market for companies that produce online slot machines is often dominated by larger companies like Playtech, Net Entertainment and Microgaming, but there are some smaller companies that want to participate and get a place among the competition. Blueprint Gaming is a company that has its base and headquarters in England, but they are also a part of the German company Gauselmann Group. The company has their focus on producing games and slot machines both to the global online market and the mobile market, but they also make some of the games available on land based slot machines.
The physical machines are all around in England, Germany and Italy. The company constantly want their work to develop their creativity in creating slots and not to see any obstacles in the creative process. The game provider therefore try to be innovative in the manufacture of their products for supply to both its partners and for the players. Many people may have never heard of Blueprint Gaming but the company is cooperating with almost all major online casinos. Which means that it is a company that is well worth to be considered a competitor.
Base in the UK
Headquarters is located in Newark, located just outside Nottingham. But the company is also a member of the Gauselmann Group, which has its base in Germany. Since this industry is so global, you have to have both offices and technical facilities in different locations. Blueprint Gaming’s office remains in Newark, but they also have offices in both the US and the Philippines. This game provider is definitely looking to expand and continue to make itself a place among the competitors.
With offices worldwide, they have a desire to break into the online market for slot machines even more. Therefore they cooperate with almost every large online casino that can be mentioned. As it looks now, they definitely have a bright future ahead of them and will make their name meaningful. To get to have online games on the market in England and the UK, you must have a license. Blueprint Gaming has not just one, but two different licenses issued by the UK Gambling Commission and the Alderney Gambling Control Commission. The licenses also confirms that there is a company that is reliable and credible.
Bought by a bigger company
It was in 2008 that Gauselmann Group bought a larger proportion of shares in the Blueprint Gaming and thus became a partner. The German company specializes in land based slot machines off the internet. When Gauselmann bought Blueprint gaming they where now experts on both land based slot machines and on online gaming. Which means that the game company offers its play on multiple platforms, both with and without the Internet. The games that are played online and on mobile phones is supplied by OpenBet, a gaming platform on the web. Games can therefore be played directly in your browser and you don’t need to download any extensions. The majority of the games are different slots but there are also a few lottery games. All games can be played through the browser, and nearly all are available on mobiles and tablets with touch screen.
Investing in innovation
To succeed in their slots the company creates new and innovative games, and secondly, they have created many games for other existing brands. In this way, the company can take a brand that already has a base of fans who then might have an interest in playing the games, plus it will be an unique opportunity for the brand to be exposed and marketed to.
For example, they have made a game called Worms but that is not the first time that game existed. First time Worms was launched was in 1994 by the company Team17 Software. From the beginning, the game was adapted to computers and then switched to video-game consoles. In this way, the game provider therefore can have a partnership with an existing brand that already has been great and do something new and innovative to once again raise the brand. By cooperating in this way, new people can find for example Worms, and be interested to check out what it is and maybe get back to the original games also.
Why they work this way
With the high competition in the gaming industry, you have to try to win over the players to your games and offer something extra. Why Blueprint Gaming uses already established brands is to make both their customers and players win. Players are offered a recognition factor of the games which is a great motivator for people to play and they offer their customers a unique opportunity to advertise their brand to another audience.
This is not the only thing that the game developer produce, they also make their own original, and put a lot of focus on being innovative and creative in their own creations. With Blueprint Gaming partly owned by Gauselmann Group they now have the knowledge of all the parts that they want to have on the market, online, mobile and land based slot machines. Of course some of the casinos that we have on our site offers games from the game developer.